Digital Transformation Challenges Solved With Whatfix Digital Adoption Platform : CubeConversation with Vara

Digital Adoption

It’s a well-known fact that about 70% of the digital transformation initiatives fail. And one of the major contributors to these failures is the lack of adoption of any new applications within an enterprise.

In an exclusive interview with The Cube, our CTO and Co-founder talks about the challenges most enterprises face when trying to get their employees to adopt any new software.

So, What are those challenges ?

With the advent of the cloud, it has become much easier for web-based application providers to continuous release updated of their platform. However, this poses as a struggle for the user to get accustomed to the latest version.

Another commonly faced obstacle with certain applications is the level of customization available making the interface and usability of the same application to be different for each organization. A popular example is with Salesforce. Each company would customize the CRM to suit their individual practices.

The above hurdles along with many more can lead to poor adoption of an organization’s application stack. This has been termed as a ‘Digital Adoption’ problem in today’s scenario and has led to the introduction of ‘Digital Adoption Solutions’, as coined by Gartner in their recently released reports.

But, Is Digital Adoption a major problem? What are the trends driving it?

One of the top trends leading up to this major announcement is the movement from on-prem solutions to the cloud, which has put pressure on the overall employee experience due to the swift roll-outs of software.

Where does Whatfix come into the picture?

Whatfix is a Digital Adoption Platform that enables a better digital transformation journey by boosting adoption of enterprise applications. It is an overlay on the application that allows the creation of in-app interactive & contextual walkthroughs. This helps users navigate through the software with ease, reducing the time spent in training.

Whatfix clients love the solution because:

‘Adoption Everywhere’- Employees need not be in the application all the time but still may want to interact with it when outside the application. Whatfix contextualizes all your enterprise knowledge (knowledge bases, web-based content or inside-documents) and surfaces them in-app. Users get updated training and support in multiple formats and over various mediums, no matter where they are.

Easy to Deploy & Maintain – Our AI algorithms deeply detect each element on any webpage and automatically and intelligently segment content based on the user, role and in-app location requiring minimal maintenance effort.

Open Ecosystem – Whatfix fosters an open ecosystem by integrating with the highest number (50+) enterprise technologies like analytics tools, chat tools, chatbots, knowledge bases, LMS, survey and session recording tools.

Highest Customer Satisfaction – Whatfix has been rated the highest in customer satisfaction in the G2Crowd DAP grid. Whatfix has consistently received an NPS score of >65 from customers across the globe. We become a partner in your digital transformation journey and handhold our customers and make sure they achieve the results they aim for.

To learn more about Whatfix’s capabilities, request a personalized demo.

If you want to watch the full interview between theCube’s Donald C. Klein and Vara Kumar, check it out below.

Anirudhan Vasudevan

Anirudhan Vasudevan

Content Marketer at Whatfix
A young & energetic marketeer helping companies accelerate product adoption at Whatfix as part of the product marketing department. Anirudh spends his time planning and executing an effective content strategy.
Anirudhan Vasudevan
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