21 Change Management Theorists and Institutions (and where to follow them)

Gary Malhotra Change Management
change theorists

You’ve probably seen the statistic that an estimated 70% of organizational changes fail. As soon as you look into adjusting anything within a company, that failure rate is staring you in the face. Even for change management professionals, organizational change is hard. When you are fighting the uphill battle of organizational change, you have to surround yourself with as much expertise and research as possible. By following a variety of change management theorists, professionals, businesses, and research institutions, you expose yourself to diverse opinions, strategies, and solutions.

Most Popular Change Management Theorists

While this list does not include all of the change management theorists behind the most popular models and theories, it highlights a few theorists who continually engage in discussions online. Follow these change management theorists for posts about their evolving theories, books, and workshops.

1. John P. Kotter

John P. Kotter is the founder and chairman of Kotter International, a company that focuses on thought leadership and digital transformation. In the world of change management, Kotter is best known for creating Kotter’s Theory, which lays out an 8-step change process. Kotter is an accomplished author of several books, including Leading Change, which has been translated into over 150 languages.

  • What he posts about: Kotter workshops, research, and leadership
  • Twitter: @JohnPKotter

2. Rick Maurer

Rick Maurer is the change management theorist behind Maurer’s 3 Levels of Resistance. His books, Beyond the Wall of Resistance, Why Don’t You Want What I Want?, and Change Without Migraines Formula, all address resistance to change and provide guidance on creating smoother transitions.

  • What he posts about: Resistance to change, leadership, and communication strategies
  • Twitter: @RickMaurer2

change management theorists - Maurer's 3 levels

3. Cass Sunstein

Cass Sunstein is an accomplished author and change management theorist. He coauthored Nudge: Improving Decisions About Health, Wealth, and Happiness based on his Nudge Theory. He published another book this year called How Change Happens, which discusses what leads to social changes.

  • What he posts about: Nudge Theory success stories, strategy, and social change
  • Twitter: @CassSunstein

4. Jason Little

Jason Little is the creator of Lean Change Management, a feedback-driven approach to organizational change. His book, Agile Transformation: A Guide to Organizational Change, has been translated into English, Spanish, and German, and six more translations are currently in the works.

  • What he posts about: Agile change, communication strategies, and Lean Change trainings
  • Twitter: @JasonLittle

change management theorists - Lean change cycle

Change Management Professionals

Change management professionals have seen firsthand what can cause transformations to succeed or fail. Follow these talented change managers to stay in-the-know when it comes to change management strategies, news, and education opportunities.

5. Chris Bradley

In his role as a Strategic Partner at McKinsey & Company, Chris Bradley helps major institutions make strategic transformations, such as working with media companies to reposition legacy products and helping utility companies adapt to new energy sources.

  • What he posts about: Strategic transformation, problem-solving, and research
  • LinkedIn: Chris Bradley

6. Kapil Chandra

Kapil Chandra is a senior partner at McKinsey & Company whose work focuses more on digital transformations in financial institutions. As the UK insurance practice lead, Chandra works on transformations in insurance, banking, and payments.

  • What he posts about: Business transformations, digital transformation, and technology as it relates to insurance and finance.
  • LinkedIn: Kapil Chandra

7. Michelle Pallas

Michelle Pallas is an Accredited Change Master with the Change Management Institute as well as a change strategist and coach. Her work in change and leadership coaching is designed to manage difficult organizational transitions through great communication.

  • What she posts about: Training, leadership, and advancement of women in technology
  • Twitter: @MichellePallas

8. Harriet Taylor

Harriet Taylor is the South West lead for the Change Management Institute, a Prosci practitioner, and an experienced consultant. She builds change management communication strategies in the legal, energy, aerospace, and defense industries.

  • What she posts about: Communication strategies, behavioral science, and change management events in the UK
  • LinkedIn: Harriet Taylor

9. Tim Creasey

As the chief innovation officer at Prosci, Tim Creasey has spent nearly two decades working on research and thought leadership. He also coauthored the book Change Management: The People Side of Change with Jeffrey Hiatt, the change management theorist behind the ADKAR model.

  • What he posts about: Change management news, organizational agility, and leadership
  • Twitter: @TimCreasey

10. Morten Kamp Andersen

A self-proclaimed “change management evangelist,” Morten Kamp Andersen focuses on human capital management. He puts his psychology degree to use when he works with human resources departments to apply social psychology in order to guide employees through transitions.

  • What he posts about: Work culture, human resources, business communication, and leadership
  • Twitter: @MortenKamp

11. Daniel Lock

Daniel Lock is a program change manager and change leadership consultant. His change management consulting centers around improving productivity and profitability in organizations through great leadership, communication, and process improvement.

  • What he posts about: Digital transformations, productivity, and business leadership
  • LinkedIn: Daniel Lock

12. Kate Nasser

Kate Nasser is the author of Leading Morale and holds a master’s degree in organizational psychology. She calls herself The People Skills Coach™ and works with organizations to improve leadership, which prepares change leaders to guide their team through transitions.

  • What she posts about: Teamwork, leadership, employee engagement, and company culture
  • Twitter: @KateNasser

13. Braden Kelley

Braden Kelley leads workshops and presentations about planning transformations in organizations. In his books, Charting Change and Stoking Your Innovation Bonfire, Kelley discusses how to remove barriers to innovation and plan for effective change.

  • What he posts about: Digital transformation, planning for innovation, and thought leadership
  • Twitter: @Innovate

14. Gregg Brown

Gregg Brown is a change leadership specialist and the author of Ready…Set…Change Again!: Take Control of Change Before It Takes Control of You. He created the Real World Change Community as a space where change management professionals can share insights with each other.

  • What he posts about: Leadership, communication strategies, and customer relationship management
  • Twitter: @GreggBrownTO

Change Management Research Institutions

These organizations work to discover new ways to transform organizations. Through their continued research, they are able to test new strategies, theories and models and offer training based on their findings. Follow these institutions to read their insights on the latest research.

15. Change Management Institute

The Change Management Institute offers training and accreditation programs for change managers to strengthen their communication skills, analyze behavior, and identify potential barriers to change. They offer three competency models — Foundation, Specialist, and Master — that get more in-depth as trainees level up.

  • What they post about: Industry events, certification programs
  • Twitter: @ChangeMgtIns

16. APMG International

APMG International provides accreditation opportunities and a wide variety of trainings. The organization collaborated with the Change Management Institute to create the Change Management Foundation and Change Management Practitioner certificate programs. Their programs teach participants how to manage people, minimize risks, and remove barriers to change within organizations.

  • What they post about: Training and certification opportunities, digital transformation, and change leaders.
  • Twitter: @APMG_Inter

17. Prosci

The Prosci team works to help organizations through transitions with a structured, people-centric approach. You might recognize Prosci as the creator of the ADKAR Change Model. The model still serves as their core philosophy and is applied in their training and certification programs.

  • What they post about: Best practices for transitions, new research, and effective strategies
  • Twitter: @Prosci

change management theorists - ADKAR model

18. The Association of Change Management Professionals (ACMP)

ACMP focuses on educating professionals about new change management trends and advocating for professional recognition of change management experts. In 2011, ACMP developed the Change Management Code of Ethics and Professional Conduct, which still serves as an important standard within the industry today.

  • What they post about: Networking events, work culture, and educational opportunities
  • Twitter: @ACMPglobal

Change Management Businesses

These businesses have designed change management solutions to streamline product adoption, work-culture conflicts, and employee onboarding. Follow these businesses to learn about their powerful solutions to common change management issues.

19. Whatfix

The Whatfix digital adoption platform accelerates change adoption, improves onboarding, and provides effective training. By supplying effective tools that help users understand new software faster, Whatfix makes implementing change simpler.

  • What they post about: Product adoption, digital transformation, SaaS, customer service, and employee training
  • Twitter: @Whatfix

20. McKinsey & Company

Although McKinsey & Company offers consultancy in many areas, they are closely linked to change management due to the McKinsey 7-S model. The framework is based on keeping seven elements in harmony as change is implemented.

  • What they post about: New research, entrepreneurship, and business management
  • Twitter: @McKinsey

21. SunView Software

This company created ChangeGear software, which is designed to make IT-related changes easier and improve risk and compliance management. Through automated workflows and documentation, they are able to support compliance reporting such as NERC/CIP and FDA 21 CFR.

  • What they post about: Self-service adoption, digital transformation, and employee onboarding
  • Twitter: @SunViewSoftware

Did your favourite change management accounts make the list?

Do you have change management theorists, professionals, businesses, or institutes that you think are worth following? Let us know in the comments!

If you’re ready to get started with change management solutions for your organizations, contact us to discuss a customized solution.

Gary Malhotra

Gary Malhotra

Gary is a full-stack product marketing leader with experience steering 12 SaaS products to market leadership. He heads the Product Marketing team at Whatfix and spends his time constantly creating, planning, and implementing innovative and exciting product marketing strategies.
Gary Malhotra
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